ABOUT US

I started my career in the marketing/advertising industry in 1990 with an emphasized focus on print advertisements.  Over the 26 years of working, I’ve picked up other valuable technical skills along the way; however, these skills were still very connected to my core strength.

So many years ago… That was when Adobe just came out with Photoshop 1.0 and were duking it out with its archrival – Aldus.  A company that Adobe later bought.  That was when Illustrator wasn’t the only game in town, there was the stronger, and better, Aldus Freehand, which later was absorbed into the newer version of Illustrator.  That period of time, I saw how Adobe sat on its hands with the newly acquired Aldus PageMaker while a small, no-name company came on the horizon to compete in the desktop publishing market – Quark, with its flagship product QuarkXpress, which would later became the de-facto page layout program in the industry.  Needless to say, nowadays, the standard is Adobe InDesign as Quark had failed to grow with the market.

Prior to becoming an entrepreneur, I had worked my way from a production staff in the prepress department of a small company to a five-year stint as a general manager of a graphics/printing company.  During my tenure as the general manager, I was on the leading edge of integrating computer technology into a very traditional industry – printing.  First, there was the imagesetter – a imaging device that translates computer images into negative films; these films would then later be exposed to printing plates.  And then plate setters and large format inkjet printing used for proofing.  And during the last year of my stay with the company, direct-to-press technology on the Heidelberg QM-DI, or what is commonly known today as simply “digital printing.”

Before becoming a true business owner, while staying on the same area of career focus, I went on to acquire additional experiences in the multi-media field.  This field provided some rather interesting knowledge in video editing, photography, 3D rendering and animation, etc.

I’ve had a great deal of experience with technology; programming has became one of my favorite hobbies.  I’ve even had started, and later sold, a tech company during the infamous “.com” era.  While branching out to a seemingly different field, my focus was based on connecting technology with marketing/advertising.  This company had provided services in hosting as well as e-commerce services.  Back then, hosting was very unlike today’s cloud infrastructure; we had to own our own servers and network.  Furthermore, we had pioneered what’s known today as SaaS (Software as a Service), like today’s Shopify, back in the year 2000, except that wasn’t what we had called it.  Other ventures also included functions such as email marketing way before Constant Contact or MailChimp became a household name.

During the same course of growth, I have also had another business that acted as a marketing consultant to a wide array of local businesses.  My business activities included market research and planning, advertising and graphic design, and most of all, printing.  Having bilingual ability, I started to explore the feasibility of overseas printing in the greater China region.  

As early as 2001, I started doing overseas printing.  I started out sending jobs to Taiwan for a very short while, and immediately discovered that mainland China would be much more cost-effective.  In 2005, I set up a company in Shanghai to handle sourcing, quality control, and export.  The company’s had since expanded its service from printing only to cover other types of products such as promotional gifts and general merchandise.

In 2012, I was back at digital printing.  This time, with the HP Indigo 5500.  During this time, web-to-print technology was deployed, and the forerunner of a cloud platform to enable businesses to buy promotional products in a non-traditional way started to materialize.  Our company later developed a patented process/model called Personalized Incentive Program (PIP).

In 2016, I acquired a UV inkjet and a DTG (Direct-to-Garment) inkjet printer. These equipment makes low quantity personalization possible. Although they do not in any way compliment with what we do in our main business, they provide a window into the newest printing technology.

In my spare time, I’d like to scout for potential partners to add to our supply chain. This makes my travels to the greater China region quite frequent. I take pride in helping many of our China partners to bring up their quality standards to meet overseas customers’ expectations.

I also serve as the main contact for most of our customers while the team would take care of most of the operational and administrative tasks.